Raise Your Web Rankings Using No Seo Guru

I find that many webmasters I run into, are already using a number of SEO methods. Unfortunately, they were learned from an online overpriced ebook with very bad information. They always tell me, "Yeah but I was on page one of Google for three months!" I always ask, "But where are you now?" They can't seem to find their site on Google. Of course not. It has been de-indexed. The information in the ebook was black hat SEO. Legal, sure, but not too ethical. Conventional wisdom of building a website name is no different than building a business on Main Street, Your Home Town, USA. Slow and easy.

What they fail to realize is that most of the time, the author of that ebook has downloaded another ebook before writing his/or hers and simply plagurized most of it, thinking, "If I bought it on the Internet, and from a guru, chances are it's good information. Usually it is not.

The reason I don't write Ebooks or call myself an expert or guru is because I am not. I know a lot now, from studying three years in college focusing on Internet studies, but I'm still no guru, nor claim to be. However, I am good at SEO. How do I know? I have SEO'd my own cartoon site up to number 65,000 in Alexa. With 6-8 billion websites on the Internet, try getting in the Alexe Top 100,000. I wish you luck. It took me seven years but I kept studying and learning, and now know a few things. But I still research numerous times to make certain those things are correct. There is just too much bad information out there that even the author believes is good information.

A day doesn't go by that someone doesn't say, "My website is a month old and I think I'm using the wrong keywords. I'm using "X" company for PPC and they aren't worth a damn. I've been with them a month." And many other complaints that reflect a lack of patience.

What method(s) of SEO work the best? The question is not the same for everyone, though a few of the basics apply to all sites.

The first thing I usually tell them is that once their website is complete, look at it as a desert Island and a large hotel chain has an option to build a hotel there which will attract millions of happy visitors. Your job is to make sure that hotel gets built, the word gets out about it, and people not only visit but purchase from you while staying at the hotel. After all, you have built a shop or shops very nearby the upcoming four star hotel.

Can all this be done in a week? Certainly, if you want to get kicked off most of the major web engines. You simply start spamming and spamming is a numbers game. The problem is spamming is bad netiquette and even illegal in some states. And you will be spinning your wheels. That is not just email spamming but blog spamming, article spamming and any other kind.

The first key is patience and to take things one thing at a time. Keywords are a basic. Overture and others offer keyword services. Find out what the most appropriate keywords are for your tags and metatag and use them. Don't overdo it. Simply use the most targeted ones.

Get a blog, preferably a blog within your own domain. Remember you are also branding your product or service and you want it to be your blog, not Facebook or some other big name. When you blog with them, which is okay for meeting people, socializing etc., you are helping brand them. If you feel so charitible then do so. I have blogs at many different sites, but I use my main blog with my company's name on it the most often. That is my "focus blog". I visit free pinging services and update my blogs.

If you are a good writer, article marketing is king. But it is a slow process. You will not get a following from it overnight. There are hundreds of thousands of article directories on the Internet. You want to make certain you are at least on the top one, Ezinearticles and if you don't mind paying, also Isnare.

There is good article submission software and services that prevent spamming, and can write and rewrite your article and allow you to use targeted keywords that prevent it from pinging unwanted blogs.

Be careful though, when using these softwares and services and make certain they do what they say they do. A good place to start is Tucows or Download and read some of the reviews. Cnet offers a good many reviews as well.

Again, be patient. You will have written at least fifty articles, probably, before you notice a change in your ranking and dramatic increase in visitors. Also, in article marketing, as in any other kind of SEO, "Its a jungle out there" or even a war, and everyone is vying for the top position. So for heaven's sake don't just write an article and put your link. Google is on to that and can see through it pretty fast. Write something of value and substance that people can and will use.

Google Adwords and Yahoo Search is frequently mentioned in conversations. I use ppc, and so should you. But before using it, read the tutorial or knowledge page that the service offers. I have used most of them and find Google Adwords to be the easiest interface and most flexible. MSN Adsense, though not as big, offers some fun surprises too. Both offer quality hits.

There are many second-tier ppc services and I tend to stay away from them. They bring in a lot of traffic but it tends to be low quality curiosity-seeking untargeted surfers. It is more economical but one gets what one pays for.

There are many other things to know, and a lot of them I am currently learning. I will share them as I research and find them to be true. I know proper SEO works in my own Londons Times Cartoon stores, and I have seven of them. If I didn't use it, I would simply have seven desert islands with seven unbuilt hotels.